In moments of crisis or emerging news the demand for unbiased news and reliable information from the media is far surpasses the need for intriguing and sometimes questionable stories that are published in the tabloids. The outbreak of COVID-19 has seen the appetite for news that is impartial reach new heights in the past few weeks. In this blog post , we take a look at how unprejudiced outlets such as the BBC become more prominent and more widely used

According to research from the Havas Media Group "The BBC has become the most-trusted news provider in the fight against Coronavirus and 64% of people citing it as a reliable source of information from a list of media brands. The public-service broadcaster beat Sky News, which was preferred by 29% of respondents and was then The Guardian (15). The Guardian (15 %)." The Covid-19 Media Behaviours Report, which polled more than 1,500 people and found that more than half (53 percent) of Brits are using BBC News more than before COVID-19 swept through the UK more than twice the number of viewers for any other network.

It's not just limited to the UK however and the BBC has seen record numbers of traffic around the world as more and more people seek out a trusted, independent news provider in a period when accuracy unbiased news is more crucial than ever.

BBC has a vast audience around the world, but in key markets such as America the need for impartial and non-partisan news isn't new. There aren't many publications that consumers can turn to that don't have some form of political bent. Most of the time, you're either in support of Trump or against him, and the trend doesn't seem to diminish with the appearance and continued threat of COVID-19.

In the last month, the BBC has increased its audience from 43 million to just under 55 million and it's not slowing down. While the partisan smears or praise of the Trump government might be entertaining at other times in a crisis, you'll need to have a more unprejudiced news source that you can rely on. The problem appears to be solved by the BBC. The BBC is the clear winner of many polls for qualities such as "trustworthy" inspiring, "trustworthy" and "reliable".

The same is true when it comes to advertisers on BBC.com. A recent study of North American consumers included the question "If you were an advertiser, what news site would you choose to make sure your advertising is trustworthy?"

It is important that educational institutions are seen in the same light as BBC. You can be trusted and trustworthy by aligning your company's values with those of the BBC. Using BBC as a platform you can provide your own views on the current situation and also offer solutions to those who are swiftly moving to an online learning platform.

Through Educates through its exclusive partnership with the BBC, we can connect you with their global audience, and help you deliver key messages in a rapidly changing market. We can also target your ideal audience using the BBC's LOTAME audience segments which comprise those who are who are interested in UG or PG levels of courses